Papers - Erez Yoeli

Stefano Carattini, Kenneth Gillingham, Xiangyu Meng, Erez Yoeli

Cited by*: Downloads*:

Observability has been demonstrated to influence the adoption of pro-social behavior in a variety of contexts. This study implements a natural field experiment to examine the influence of observability in the context of a novel pro-social behavior: peer-to-peer solar. Peer-to-peer solar offers an opportunity to households who cannot have solar on their homes to access solar energy from their neighbors. However, unlike solar installations, peer-to-peer solar is an invisible form of pro-environmental behavior. We implemented a set of randomized campaigns using Facebook ads in the Massachusetts cities of Cambridge and Somerville, in partnership with a peer-to-peer company, to study social media users' interest in peer-to-peer solar through clicks on the ads. In the campaigns, treated customers were informed that they could share "green reports" online, providing information to others about their greenness. We find that interest in peer-to-peer solar increases by up to 30% when "green reports," which would make otherwise invisible behavior visible, are mentioned in the ads.

Syon Bhanot, Gordon Kraft-Todd, David Rand, Erez Yoeli

Cited by*: Downloads*:

We partnered with the School District of Philadelphia (SDP) to run a randomized experiment testing interventions to increase teacher participation in an annual feedback survey, an uncompensated task that requires a teacher's time but helps the educational system overall. Our experiment varied the nature of the incentive scheme used, and the associated messaging. In the experiment, all 8,062 active teachers in the SDP were randomly assigned to receive one of four emails using a 2x2 experimental design; specifically, teachers received a lottery-based financial incentive to complete the survey that was either "personal" (a chance to win one of fifteen $100 gift cards for themselves) or "social" (a chance to win one of fifteen $100 gift cards for supplies for their students), and also received email messaging that either did or did not make salient their identity as an educator. Despite abundant statistical power, we find no discernible differences across our conditions on survey completion rates. One implication of these null results is that from a public administration perspective, social rewards may be preferable since funds used for this purpose by school districts go directly to students (through increased expenditure on student supplies), and do not seem less efficacious than personal financial incentives for teachers.