Author(s)

• Greg Allenby
• Russell Belk
• Catherine Eckel
• Robert Fisher
• Ernan Haruvy
• John A List
• Yu Ma
• Peter Popkowski Leszczyc
• Yu Wang
• Sherry Xin Li

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Abstract

We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from economics, consumer behavior, and sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.