Mobilizing The Latino Youth Vote
Author(s)
- Melissa R Michelson
- Herbert Villa Jr.
Full TextAbstract
Less than a third of Latinos vote in Presidential elections, while less than one fourth participate in Congressional elections. Turnout among young Latinos (age 18-25) is even lower. This paper describes the results of a field experiment aimed at increasing turnout among young Latinos in Fresno, California conducted in the fall of 2002. Canvassers went door-to-door during the final two weekends before Election Day to urge registered young people to go to the polls. Young people of all races/ethnicities were targeted. In addition to testing the effectiveness of personal contact and how this varies among registered voters of various races/ ethnicities, the project also included two imbedded experiments. First, the race/ethnicity of the canvassers was randomly assigned, to test whether Latinos and non-Latinos are equally effective at getting Latinos and non- Latinos to the polls. Second, the message delivered to contacted registered voters was randomly assigned, to test whether young Latinos are more receptive to a message which stresses group solidarity or one that emphasizes civic duty. The experiment demonstrates that Latino canvassers are better than non-Latinos at contacting young Latino voters, and that young Latinos are more receptive than are non-Latinos to door-todoor mobilization efforts.