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Erwin Bulte, Aart de Zeeuw, Shelby Gerking, John A List

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Measuring preferences via stated methods remains the only technique to obtain the total economic value of a non-marketed good or service. This study examines if alternative causes of an environmental problem affect individual statements of compensation demanded. Making use of a unique sample drawn from the Netherlands, we find that Hicksian equivalent surplus (ES) is not significantly affected by causes of environmental harm. While our finding that agents only care about outcomes, rather than causes, is consonant with standard applications of utility theory, it is at odds with some recent experimental findings measuring the effects of cause on Hicksian compensating surplus (CS).

Erwin Bulte, Aart de Zeeuw, Shelby Gerking, John A List

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Standard applications of utility theory assume that utility depends solely on outcomes and not on causes. This study uses a field experiment conducted in the Netherlands to determine if alternative causes of an environmental problem affect willingness to pay to ameliorate it. We find evidence supporting the hypothesis that people are willing to pay significantly more to correct problems caused by humans than by nature (the "outrage effect"), but find no support for the hypothesis that "moral responsibility" matters. We also find support for the hypothesis that stated willingness to pay values obtained via "cheap talk" and "consequential" treatments are lower than without inclusion of these protocols.

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Yamazaki, Hong Yang, Aart de Zeeuw, Dirk Zeller

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