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Alan S Gerber

Cited by*: 3 Downloads*: 10

This article reports the results of several field experiments designed to measure campaign effects in partisan contests. The findings suggest incumbent campaigns failed to increase incumbent vote share, whereas the challenger campaign was effective. To understand these and other results, the incumbent's optimal spending strategy was analyzed theoretically. The analysis reveals that if incumbents maximize their probability of victory rather than vote share, campaigns by typical incumbents are expected to produce only minimal improvement in incumbent vote share. The analysis also explains how returns to campaign spending vary with the competitiveness of the election, how incumbent spending can improve the incumbent's probability of victory yet have only minimal effect on incumbent vote share, and why rational spending plans might decrease the sponsor's expected vote. This article demonstrates the wide scope of application for field experiments and provides an example of how experimental findings can serve as a catalyst for generating theories.

Alan S Gerber, Donald P Green

Cited by*: 5 Downloads*: 30

No abstract available

Alan S Gerber, Donald P Green

Cited by*: 15 Downloads*: 45

We report the results of a randomized field experiment involving approximately 30,000 registered voters in New Haven, Connecticut. Nonpartisan get-out-the-vote messages were conveyed through personal canvassing, direct mail, and telephone calls shortly before the November 1998 election. A variety of substantive messages were used. Voter turnout was increased substantially by personal canvassing, slightly by direct mail, and not at all by telephone calls. These findings support our hypothesis that the long-term retrenchment in voter turnout is partly attributable to the decline in face-to-face political mobilization.

Alan S Gerber, Donald P Green

Cited by*: 12 Downloads*: 13

No abstract available

Alan S Gerber, Donald P Green, Matthew N Green

Cited by*: 6 Downloads*: 3

Political campaigns currently make extensive use of direct mail, particularly in state and local races, yet its effects on voter behavior are not well understood. This essay presents the results of large-scale randomized field experiments conducted in Connecticut and New Jersey during state and municipal elections of 1999. Tens of thousands of registered voters were sent from zero to nine pieces of direct mail. The target populations included party registrants with a strong history of voter participation, independents, and a random subset of registered voters. Our results indicate partisan campaign mail does little to stimulate voter turnout and may even dampen it when the mail is negative in tone.

Alan S Gerber, Donald P Green, Ron Shachar

Cited by*: 39 Downloads*: 19

Habit is a frequently mentioned but understudied cause of political action. This article provides the first direct test of the hypothesis that casting a ballot in one election increases one's propensity to go to the polls in the future. A field experiment involving 25,200 registered voters was conducted prior to the November general election of 1998. Subjects were randomly assigned to treatment conditions in which they were urged to vote through direct mail or face-to-face canvassing. Compared to a control group that received no contact, the treatment groups were significantly more likely to vote in 1998. The treatment groups were also significantly more likely to vote in local elections held in November of 1999. After deriving a statistical estimator to isolate the effect of habit, we find that, ceteris paribus, voting in one election substantially increases the likelihood of voting in the future. Indeed, the influence of past voting exceeds the effects of age and education reported in previous studies.

Daniel Bergan, Alan S Gerber, Dean S Karlan

Cited by*: 36 Downloads*: 27

We conducted a field experiment to measure the effect of exposure to newspapers on political behavior and opinion. Before the 2005 Virginia gubernatorial election, we randomly assigned individuals to a Washington Post free subscription treatment, a Washington Times free subscription treatment, or a control treatment. We find no effect of either paper on political knowledge, stated opinions, or turnout in post-election survey and voter data. However, receiving either paper led to more support for the Democratic candidate, suggesting that media slant mattered less in this case than media exposure. Some evidence from voting records also suggests that receiving either paper led to increased 2006 voter turnout.

Alan S Gerber, Donald P Green

Cited by*: 4 Downloads*: 60

Prior to the November 7, 2000 election, randomized voter mobilization experiments were conducted in the vicinity of college campuses in New York State, Colorado, and Oregon. Lists of registered people under the age of 30 were randomly assigned to treatment and control groups. A few days before Election Day, the treatment group received a phone call or face-to-face contact from Youth Vote 2000, a nonpartisan coalition of student and community organizations, encouraging them to vote.

Alan S Gerber, Donald P Green, David W Nickerson

Cited by*: 0 Downloads*: 10

No abstract available

Alan S Gerber, Anton Orlich, Jennifer K Smith

Cited by*: 9 Downloads*: 8

Psychological research has found that being asked to predict one's future actions can bring about subsequent behavior consistent with the prediction but different from what would have occurred had no prediction been made. In a 1987 study, Greenwald, Carnot, Beach, and Young induced an increase in voting behavior by means of such a "self-prophecy" effect: Undergraduates who were asked to predict whether they would vote in an upcoming election were substantially more likely to go to the polls than those who had not been asked for a prediction. This paper reports on a replication of the Greenwald study conducted among a larger group of respondents more representative of the American electorate. No evidence was found that self-prophecy effects increase voter turnout.