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Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Ernan Haruvy, John A List, Yu Ma, Peter Popkowski Leszczyc, Yu Wang, Sherry Xin Li

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We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from economics, consumer behavior, and sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.